Scaling Jeenax Without App Bloat
Rebuilding a high-volume D2C fashion store natively to eliminate $148/mo in subscription fees and secure a 1.4s mobile load time.
PageSpeed Score
Load Time
Overhead Saved
Conversion
The Client
Jeenax
Jeenax is a rapidly expanding direct-to-consumer apparel and lifestyle brand delivering thousands of monthly orders across India.
Technologies Used
The Challenge
Jeenax was struggling with a slow Shopify storefront on mobile, losing nearly 40% of their ad traffic to page load bounce rates.
Their standard template relied on 6 paid apps for size charts, slide cart drawer, sticky buttons, bundling, reviews, and popups. Each app loaded independent tracking JS libraries, causing excessive CPU execution latency and visual layout shifts.
Mobile PageSpeed Report
Execution Timeline
Audit & Analysis
Mapped DOM execution pathways and identified the script weight of every external app.
Custom Liquid Shell
Constructed a lightweight Shopify Liquid theme shell without dependencies.
Native Cart Drawer
Coded a native AJAX slide-out cart drawer, eliminating the cart app subscription.
Product Utilities
Natively integrated sticky order bars, discount bundles, and size grids into page liquid files.
Launch & Monitoring
Redirected traffic to the new codebase, monitoring conversion and bounce rates.
Engineering Decisions
How We Solved the Bottlenecks
Problem
Six distinct app subscriptions cost $148/mo and loaded heavy third-party assets.
Root Cause
Over-reliance on standard Shopify App Store widgets for basic layout functionalities.
Solution
Wrote clean custom Liquid templates and CSS styles to handle carts, sizes, and bundle flows locally.
Business Impact
Reduced monthly app bills to $0 and cut page weight by 705KB.
Problem
Slow theme scripts caused product page loading lags of 5.8s on 4G networks.
Root Cause
Render-blocking tracking scripts and large uncompressed theme image layers.
Solution
Implemented strict lazy-loading, responsive image sets, and async script loading guidelines.
Business Impact
Improved mobile PageSpeed score to 98 and brought load time down to 1.4 seconds.
/* Native AJAX Cart Drawer Update Handler */
async function updateCartDrawer() {
try {
const response = await fetch('/cart.js');
const cart = await response.json();
// Update drawer item count badges
document.querySelectorAll('.cart-count').forEach(badge => {
badge.textContent = cart.item_count;
});
// Dynamically render cart items container
const cartItemsContainer = document.getElementById('cart-drawer-items');
if (cart.items.length === 0) {
cartItemsContainer.innerHTML = '<p className="text-gray-500 text-center py-8">Your cart is empty.</p>';
return;
}
cartItemsContainer.innerHTML = cart.items.map(item => `
<div className="flex gap-4 py-4 border-b border-white/5">
<img src="${item.image}" className="w-16 h-16 rounded object-cover" />
<div className="flex-1">
<h4 className="text-xs font-bold text-white">${item.product_title}</h4>
<p className="text-[10px] text-gray-400">${item.variant_title || ''}</p>
<div className="flex justify-between items-center mt-2">
<span className="text-xs text-indigo-400">${item.quantity} x ${Shopify.formatMoney(item.price)}</span>
</div>
</div>
</div>
`).join('');
} catch (error) {
console.error('Error updating cart drawer:', error);
}
}βOur mobile conversion rate increased by 31% after launching the new theme. The site loads instantly, and we no longer pay hundreds of dollars in monthly app subscriptions.β
Jeenax Management
Operations Director β’ Jeenax Store
Next Step
Explore our engagement models and price segments
Case Study FAQ
Frequently Asked Questions
What was the main reason for the conversion rate increase?
β
How are size charts and product options handled now?
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Ready to optimize your storefront's conversion?
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